Feld Entertainment Relaunches Ringling Bros. and Barnum & Bailey Ahead of Licensing Expo



Ringling Bros. and Barnum & Bailey Auditions in Paris | Source: Feld Entertainment/The Toy Book

The circus is back! 

Feld Entertainment’s Ringling Bros. and Barnum & Bailey is returning to the entertainment sphere with a relaunch of the traveling circus company. The American icon emerges as a dynamic, multi-platform entertainment franchise, providing families the opportunity to connect in fun, engaging ways. The live production of The Greatest Show On Earth will debut in fall 2023.

The Ringling franchise will include a broad consumer products and licensing program featuring toys, games, packaged goods, collectibles, and more. In addition, brand extensions such as theme park attractions and touring exhibitions are currently in development. A documentary is also being produced that will take the audience backstage to meet the cast and crew and learn what it takes to be part of The Greatest Show On Earth.

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“As passionate stewards of Ringling, we are committed to creating a lifestyle brand that connects with families and sparks real fun 365 days a year through live performances, digital content, consumer products, school curricula, youth circus arts programs, and more,” said Kenneth Feld, chairman and CEO of Feld Entertainment. “We are innovating all aspects of the live show and modernizing the franchise to create an engaging property that is built for today’s families and will last another 150 years.”

Feld Entertainment will be exhibiting its properties, including Monster Jam, Monster Energy Supercross, Disney On Ice, Marvel Universe LIVE!, Sesame Street Live!, and the Jurassic World Live Tour, at Licensing Expo next week. Feld Entertainment will be at booth A215. 


Register here for Licensing Expo to discover the thousands of IPs ready to license from more than 200 brands that span every product category imaginable. Registration is free, so do it today. Also, be sure to visit Adventure Media & Events in Booth No. B121 to pick up new issues of the Toy Book and the Pop Insider at the show!



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