The Ford Bronco is making a comeback this year, but now, it’s also available in a much smaller size.
Kid Trax Toys and the Ford Motor Co. have partnered for a tot-sized version of the 4×4 SUV. This year marks the first time since 1996 that Ford’s vehicle is back on the market, and Kid Trax will serve as the exclusive Ford Bronco toy licensee in 2021.
The interactive vehicle is designed to mimic the features of its adult counterpart, including running lights, sport bucket seats, and a realistic spare fifth tire on the rear. The Ford Bronco by Kid Trax also has removable doors, a bed cover for three different looks, foot pedal acceleration, horn sound effects, and a working FM radio and MP3 player input. The truck travels at a top speed of 5 mph, and the Power Trax rubber traction strip tires keep the ride smooth and steady.
“At Kid Trax, we strive to bring creative play themes and timely trends to life through our battery-powered ride-on toys,” says Brianna Purvis, brand manager at Kid Trax. “Our partnership with Ford Motor Co. allows us to continue that tradition, while also deepening the connection between grandparents, parents, and children by providing them with a unique way to share their very own passions and fond memories through the joy of play.”
The Ford Bronco by Kid Trax is available for purchase now exclusively at Target.