LEGO Reimagines Queen Hit to Rebuild the World for the Holidays

Source: The LEGO Group

The LEGO Group is rockin’ into the holiday season with a festive extension to its “Rebuild the World” brand campaign that features a reimagined version of Queen’s 1979 single, “Don’t Stop Me Now.” LEGO unwrapped the new commercial today in an effort to celebrate the power of magic and imagination for the holidays.

“As with everything we do, this campaign is inspired by children whose extraordinary imaginations show us that the world is full of possibilities,” says Julia Goldin, chief product and marketing officer, The LEGO Group. “Whatever a child’s passion — whether it’s vehicles, animals, superheroes, arts and crafts, or something entirely different — with LEGO Play they can explore and rebuild the world around them while developing skills such as creative resilience, communication, and the confidence they need to thrive in it.”

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As with this summer’s campaign spot,  the holiday commercial was developed by the LEGO Agency, LEGO Group’s in-house marketing firm. It will air on all platforms, including linear TV, digital streaming, and be used on Spotify, Snapchat, social and more.

The campaign is accompanied by new rebuilding instructions for select LEGO sets that kids can use to create new builds from existing projects and a companion gifting hub at

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