Super Impulse Introduces Micro Toy Box Collectibles Range

Micro Toy Box | Source: Super Impulse/The Toy Book

Following the popularity and success of its World’s Smallest, World’s Coolest, and Wacky Packages Minis lines, Super Impulse is cracking open a new toy box: Micro Toy Box.

The new line of micro collectibles was previewed in February during what would’ve been Toy Fair New York and has officially launched this month at Target. The line includes miniature collectibles that are based on cross-generational, classic toys all officially licensed by Hasbro, Mattel, Spin Master, and more. Wave one includes 50 miniatures — including six rare and two scarce — based on famous brands, including Hot Wheels, Barbie, NERF, Transformers, Rubik’s, and more.


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Micro Toy Box collectibles come in blind boxes that include five miniature toys, one miniature sticker, and a checklist. Once unwrapped, the package becomes a stackable storage toy box that kids and collectors can use to stash and display their collections.

Designed for kids ages 8 and up, Micro Toy Box collectibles can be found at Amazon, Big Lots, Meijer, and Target this holiday season.

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