LEGO Collection x Target is a curated collection of homeware and lifestyle products that go well beyond the brick. Featuring almost 300 items, from pet products and home goods to clothing and handbags, the colorful and creative collaboration is the perfect way to celebrate self-expression, and nostalgia throughout the holidays.
“Our guests love LEGO brick sets. In fact, Target is one of the leading destinations for families when shopping for the brand. As we approached the holiday season, we saw an opportunity to come together with one of our long-standing partners to create something truly special for our guests during a time of year when differentiation and value are paramount,” says Jill Sando, executive vice president and chief merchandising officer at Target.
Target hopes that the collection will encourage customers to make more memories with family and loved ones throughout the holiday season.
The brand says that LEGO Collection x Target is their “most inclusive collection to date”, with apparel like the brick-inspired hooded sweatshirts, color block puffer jackets, and pajamas being available in women’s sizes XXS-4X and men’s from S-5XL. The range will also feature adaptive and sensory-friendly offerings for kids and babies, such as flat seams or hidden openings.
Instantly recognizable, LEGO Collection x Target showcases all of the primary colors associated with the much-loved building blocks. Bright blues, bold reds, and standout yellows dominate the collection, making it the ideal pick for those who love to add plenty of color into their lives.
Although the full collection is yet to be announced, the brands have shared eye-catching images of some of the items that will be available. Scroll through the photos below for a sneak peek…
The LEGO Collection x Target ranges in price from $1.50-$120 will be available on Target.com and in all Target stores beginning early December, while supplies last. The collection will also be available via Target’s contactless same-day pickup options, including Drive Up and Order Pickup.